dainty hooligan

Bank accounts beware of this next boutique.

I am currently in a long-term love affair with this shop. While Dainty Hooligan is starting to make waves on fashion sharing sites such as Pinterest and Wanelo, it still has all the uniqueness and charm of a small town boutique.


I don't think there's a style of clothing this site doesn't carry. Color-coordinated for the viewing pleasure of the OCD-person in all of us, Dainty Hooligan covers the gamut from sexy to business chic to a variety of perfect slouchy tees for binge watching Netflix's House of Cards.

Another awesome feature is that they use an actual model to show off their clothes (Free People actually just started doing this well a la FPxMe). By "real" I mean minimal photoshopping and a model with the BMI of a woman rather than a BMI equivalent to the average chihuahua (I'm looking at you American Apparel). Obviously, one of the biggest risk factors in online shopping is the fact that you can't try it on. By showing you how the clothing looks on a girl who actually resembles the shopper, the shopper can get a better idea of how it will fit them. (though I can't be the only one who sees a gauzy shirt look great on a 5'10'' model and believe it will look just as bitchin' on my 5'3'' frame, can I?)



The average price range is similar to that of the sale prices of more popular stores such as NastyGal and Tobi- just another reason to love this boutique.


Note: While I didn't feature any of their shoes or accessories, Dainty Hooligan offers a huge variety of styles and colors to compliment every piece of their clothing.

What's your favorite piece featured? 

Clothing featured:
Starry Eyed Maxi Dress: Neon Mint
Black Doylee Lace Maxi Strapless Dress
Peach/Mint Prestige Scallop Lace Romper
Fuschia Bow Tie Dress
Floral Alice Low-back Dress
Burgandy Cross Bow Dress

Shop these looks and more @: Dainty Hooligan